Apple, Bono, Give me a break!

Ok let me be the first to say that I love Apple, and I love U2. Let me also say that I am really getting on board with social justice movements from all across the spectrum. It is admirable that Bono and Apple have teamed up to sell a specially produced iPod Nano: product red.





The promotion is to help raise consciousness and money to fight the increasing pandemic of AIDS in Africa. I get it, that is all very applaudable and worthy of admiration.

Here's what I don't get.
According to this article
it costs Apple about $90 dollars to produce each iPod Nano. When you calculate the cost of this new Bono endorsed product at a retail price of $199.00 you realize that Apple and Bono are making about $100 profit.

I say that because on their website, Apple proudly advertises the fact that 10 whole dollars from the sale of each iPod Nano: product red will go to help fight AIDS in Africa. TEN WHOLE DOLLARS!!!

Give me a break.

Guess Clothing just teamed up with Invisible Children, an organization that helps the children of war-torn Uganda. Guess has opted to give 100% of the proceeds of the clothing line to Invisible Children. This, my friends, is admirable.

Shame on you Bono, and shame on you Apple.

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